When you’re clear who your target group is, it’s so much easier to grow your business. Who is in your target group? You’ll have an idea who is in your target group, but I know from experience many business owners say “everyone”. I get it,...
You’ve probably heard that using live video in your business could help you engage with your customer. They can get to know you better through your conversation or showing what you do in your business. But many business owners are scared by live video, so simply...
I had the pleasure of having a conversation with Sashka Hanna-Rappl last week about branding your business. Sashka helps businesses create their soul brand, capturing your uniqueness, so that your ideal customers can find you through the strong brand you create...
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