You’ve probably heard that using live video in your business could help you engage with your customer. They can get to know you better through your conversation or showing what you do in your business.
But many business owners are scared by live video, so simply don’t do it. I’ve heard the following
reasons excuses for not doing live video. How do these sound to you?
- nobody wants to know what I do
- I’m not very photogenic
- I don’t have a video camera / the right lighting / the right microphone
Really? Your customers don’t want to know what you do? Why on earth not? If they want to buy from you, why wouldn’t they want to know more?
And the others? Well, I guess you have a mobile phone or computer as you’re reading this? Who says you’re not photogenic?
In my interview with Alice Andreat, she gives some great tips to get started with live video.
You can see from this photo that she’s an expert, and I’m still in learning phase for live video! She was so kind when she said “you are the light Tracey-Jane” 😉
Live video tips to take the fear away
- Use the equipment you’ve already got when you’re starting out. Your smartphone has lots of tools, and if it has a camera, you can record and share live video from it
- Choose the platform which you’re most comfortable with. If you use LinkedIn, use their video function; if Facebook is your preferred place to be, use their livestream; if you’re constantly on Instagram use Instagram stories to share your video
- Improve your lighting by getting natural light lightbulbs. Alice herself uses 2 unshaded lamps on either side of her camera, at about eye level. This is important for preventing shading on your face. For those of us with glasses this helps reduce the glare off your glasses
- Practice before going live. You can create a secret group on Facebook and practice, practice, practice there. Practice on any topic you like. If you have a safe place to share, like the Business Cheerleading Club support group, practice in the group and get feedback from members.
- Test your audio before you start. My first ever live facebook interview will go down in history as a classic case of this! I thought the audience could hear me, even though my guest couldn’t. Ooops! It’s actually a brilliant #tipsforbusiness video as Carrie Eddins gives some excellent PR tips for getting you started which is why you can still watch it! 😉
- Stay a bit more the right on your screen and look at the camera, not the image on the screen. It’s hard and this takes practice, but it’s worth trying out and seeing what works for you
- Generally use your phone in landscape mode as most platforms prefer this format. It also makes it a better “look” when you download the video and use in other content.
Want to learn more about using Live Video?
Join our online workshop Friday 10th August 11am BST where Alice from Fabulous with Alice will give some more practical live video tips in an interactive workshop. She’ll be focusing on ways you can use live video without being on camera. Sound like something which would help you get going with video in your business?
What tips would you add for getting started with live video in a business?