Your website is a real asset to your business. Is your website working in the way you want it to? Is it bringing you new leads, new sales, supporting customers, making your free resources available easily to your clients?
You will know if your website is working for you by the results and measures you check regularly – sales, enquiries, traffic, downloads. So, if your website isn’t working quite how you want it to right now, read on. (If it is, and you’d like to be a guest on our #tipsforbusiness interview series to share how you’ve got your results, please get in touch. Other business owners would love to hear from you).
3 tips to get your website working for you
Add content regularly to your website. This could be new products you add, or resources for your clients to download, or creating articles of interest to your ideal customers. It will depend on your business and the purpose of your website.
By adding content regularly, you’re telling the search engine bots (that crawl around your site every so often), that your website is alive and well, and that your business is available to serve customers in your particular area of work.
Think about it. If you visit a website and it’s not been updated since 2014, what do you think about that business? Ready to serve you? Or out of business?
Create links to your website from other relevant websites. Essentially, if your website is showing up in relevant business directories, and industry, or local searches, (where your customers are looking), you’ll be creating quality backlinks to your website. The more backlinks, the more your own website will be well thought of by the search engines.
There’s more about this on our Commenting article, which is a perfect way for you to start creating backlinks to your website from relevant.
If you ask a friend to refer you to their favourite restaurant you trust them right? So, all backlinks are doing, are telling the search engines that your website is a recommeded place to go for xyz information.
Ensure everything is working on your website. Sometimes we update a page, or remove a product that we no longer stock. However, if we’ve linked to this page or product somewhere else on our site like on a blog post when we first introduced this product to our range, or when it was on special offer, that will create a missing link on our website.
The easiest way to check that everything is working well, is to regularly check your google webmaster tools. If you haven’t got this set up yet, our tech team can sort this for you, as it’s a valuable tool recommended by the search engines.
When you reach a web page that’s no longer there, what do you think about that business. Is that website working for their business?
Need help getting your website working?
We know it’s not everyone’s favourite thing, getting technical. Or even focused on your website asset. Many business owners we speak to find their website, and online marketing scary. It’s just not “their thing”. However, those same business owners aren’t flush with cash, and/or don’t trust others to touch their websites either.
We’ve created a 10 step process to walk with you, so you can learn how to get your website working for you.
You can download our free checklist by adding your email below, or join our 10 step programme to walk you through each step and make sure you understand each part of it.
Basic course price £147, with options for more one to one and done for you support:
If you want to talk to us before you buy this programme to check it’s suitable for you, use our contact page.